Voltas presents Maha-Adjustable Inverter AC 2021 range
Voltas, India’s undisputed leader in Cooling Products, and the No. 1 AC brand, from the house of the Tata’s, has further reinforced its leadership position in the Cooling Products space, by launching the new enhanced version of the Voltas Maha Adjustable Inverter AC. The launch comes with the backdrop of ‘India’s Cooling Habits’ study conducted by Voltas during the pandemic last year, which reflected that, more than 70% of consumers used their Inverter ACs for more than 8 hours, while over weekends 60% of consumers used their Inverter ACs for more than 12 hours. Voltas share price today is 1083, up Rs 10 0r 0.9%.
Based on the cultural insight of Indians opting to ‘adjust’, the Voltas’ Maha-Adjustable Inverter AC comes with a unique value proposition of ‘Flexible Air Conditioning’ that allows the user to choose from multiple tonnage options. Consumers have the ability to switch within 0.75 Ton, 1 Ton, 1.2 Ton, 1.5 Ton or 2 Ton, depending on the ambient heat or number of people in the room; leading to savings and optimization of running cost.
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The Voltas 2021 AC product range includes over 130+ SKUs, with 95 SKUs in Inverter ACs, 20 in Split ACs and 20 in Window ACs, besides Cassette and Tower ACs. Within this, Voltas has launched 24 SKUs of Maha Adjustable AC.
Voltas’ new range of ACs is also coupled with unique & exciting promotional offers for consumers, this summer:
• Lifetime Inverter Compressor Warranty
• 5 Year Comprehensive Warranty
• Attractive EMIs through credit cards
• 0% Consumer Finance through NBFCs
Through its new Home Appliances JV brand, Voltas Beko, the company aims to strengthen its portfolio in 2021 by launching gamut of products. The consumers will witness the Frost Free range with StoreFresh technology refrigerators in diverse design and color patterns. The Direct Cool refrigerator portfolio from the Sanand factory, with features like Active Fresh Blue Light and Rapid Cooling, within major capacities, all with standard BEE Star Rating, will also be launched.
Keeping the brand promise and commitment to stand by the ‘Make in India’ initiative, Voltas Beko will also unveil an array of innovation. Being in sync with this initiative, the brand has slated to launch a 5 Star rated Top Load Washing Machine, having industry defining USPs like Fountain Wash and, adjustable Jet function. In the Semi-Automatic Twin Tub Category, the brand will introduce Stainless-Steel Tub Machine and Hygiene Boost Series. The overall Washing Machine portfolio will now cater to 7.5 to 14kg capacities. All product offerings in the Semi-Automatic Twin Tub Category shall have 5 Star Rating. The overall Microwave oven category in Solo, Grill and Convection segment will also expand. And the highly successful DishWasher category will witness further expansion.
Voltas is a premier air conditioning and engineering solutions provider and a Projects specialist. Founded in India in 1954, Voltas Limited is part of the Tata Group, and in addition to Air Conditioners, Air Coolers, Water Dispensers, Water Coolers, and Commercial Refrigeration products; Voltas offers engineering solutions for a wide spectrum of industries in areas such as heating, ventilation and air conditioning, refrigeration, electro-mechanical projects, electrification, textile machinery, mining and construction equipment, water management & treatment, cold chain solutions, building management systems, and indoor air quality.
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