German car accessories maker Blaupunkt is eyeing 10 per cent of its revenues from online this year, with different products catering to this retail channel.
"Currently, it (online) is 6-7 per cent of our turnover and we are seeing it around 10 per cent this financial year. We have also come out with some do-it-yourself products, which are doing very well online. To safeguard our distributors' margins, from this year onwards, we have a different set of products for online and offline," Blaupunkt India Managing Director Pankaj Jagwani told
(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)