SBI, Baba Ramdev's Patanjali, Reliance Jio among most 'patriotic' brands in India: Check out others

Aug 14, 2018, 11:15 AM IST

State Bank of India (SBI) has emerged as the most patriotic brand, according to a survey.


MUMBAI: Just ahead of Independence Day, India's largest lender State Bank of India (SBI) has emerged as the most patriotic brand, according to a survey. After SBI, the brands considered as the most patriotic are Tata Motors, Baba Ramdev led Patanjali Ayurved, Reliance Jio and BSNL. (Image: Reuters)


SBI was picked as the most patriotic brand overall by  around 16 per cent respondents. Tata Motors and Patanjali Ayurved were tied at 8 per cent each. (Image: Reuters)


Reliance Jio and BSNL were picked by 6 per cent each. This was according to a survey conducted by UK-based online market research and data analytics firm YouGov said. (Image: Reuters)


While that was for individual entities, in terms of sectors, the financial sector topped the chart of the most patriotic brands with two leading names - SBI and Life Insurance Corporation (LIC). In the financial sector, SBI topped with 47 per cent respondents considering it to be the most patriotic brand, followed by LIC with 16 per cent. (Image: Reuters)


This was followed by auto, consumer goods, food and telecom sectors. In the auto sector, Tata Motors emerged as the most patriotic brand with about 30 per cent of the respondents voting for the company, followed by Bharat Petroleum with 13 per cent and Maruti Suzuki with 11 per cent. (Image: Reuters)


In terms of food brands, Amul grabbed the top slot with one-third Indians considering it, followed by Patanjali.  (Image: Reuters)


Patanjali, however, dominated in the personal care space, with one in three respondents recognising it to be the most patriotic brand, ahead of brands like Dabur and Vicco. In the oral care category as well, the firm's toothpaste is ahead of companies like Colgate, Dabur and Vicco, according to the survey. (Image: Reuters)


In the telecom sector, BSNL pipped Reliance Jio, with 41 per cent perceiving it to be the most patriotic brand. However, Reliance Jio shares the spot with BSNL as the fourth most patriotic brand in India. (Image: Reuters)


Nirma emerged as the most patriotic brand in the homecare products category. In the beverages category, the Tata Group reigned supreme with Tata Tea grabbing the top rank with 35 per cent respondents voting for it. Taj Mahal was next with 18 per cent. (Image: Nirma)