LIVE TV
ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Budget 2021
  • Personal Finance
    • PPF
    • Mutual Funds
    • Income tax
    • EPFO
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
    • SIP calculator
    • SWP Calculator
    • MF Returns Calculator
    • Lumpsum Calculator
  • India
    • Companies
    • Property
    • Startups
    • Uidai
  • Economy
    • Aviation
  • Tech
    • Mobiles
    • Apps
  • Auto
    • Cars
    • Bikes
  • Markets
    • Commodities
    • Currency
  • Jobs
  • Indian Railways
  • World
    • Economy
    • Politics
    • Markets
  • videos
  • photos
  • Authors
  • More ...
    • VIDEOS
    • PHOTOS
Read in App
Business News » India News

Summer impact: Air cooler makers expect double-digit jump in sales

Echoing the same view, Bajaj Electricals Executive President & Country Head, Consumer Products Atul Sharma said: "We expect a very healthy season this year and hope that the industry will grow by 10-15 per cent between April-June 2019."

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
Summer impact: Air cooler makers expect double-digit jump in sales
Air cooler makers are expecting a double-digit growth in sales summer season, Photo: Pixabay
Written By: PTI
Updated: Mon, Jun 03, 2019
11:59 am
New Delhi, PTI

Air cooler makers are expecting a double-digit growth in sales this season, led by north and central Indian market as acute heat wave continues across the country.
Branded air cooler makers are offering latest technologies which include IoT (Internet of Things), touch digital control panel, multistage air purification, high efficiency cooling pads, intelligent remote, anti-bacterial tank in several sub-categories such as personal, window, tower and desert air coolers.

Besides, they are also spending a good amount on branding to promote their products.

Air cooler makers expect a shift in leading markets with a huge replacement demand for branded coolers.  

"This year the market is showing higher traction, compared to last year, due to a strong summer, and is expected to grow in double digit," Voltas MD & CEO Pradeep Bakshi told PTI.

He further said: "The market for air cooler in west and south is growing faster. However, the volumes are more in north and central India."

Echoing the same view, Bajaj Electricals Executive President & Country Head, Consumer Products Atul Sharma said: "We expect a very healthy season this year and hope that the industry will grow by 10-15 per cent between April-June 2019."

"Bajaj Electricals Limited is expected to grow by 3-4 times of the industry growth rate in the current season," he added.

Symphony, the market leader in the segment, is also witnessing higher air cooler sales this season.

"Though we cannot get into specifics, April this year was a lot better than April last year which anyway was a disaster," Symphony Founder, Chairman and Managing Director Achal Bakeri said.

Although unorganised segment players continue to dominate the air cooler market, gradually branded coolers are making inroads in the segment, helped by factors such as introduction of GST, which has helped reduce the price gap.

"With the introduction of GST, the price gap between the unorganised market product vs organized have shrunk and consumers are getting more exposed to branded coolers," Sharma said.

Bajaj Electricals expects 30 per cent of its sales to come from rural areas this season and remaining 70 per cent from urban markets.

"While the unorganised market in air coolers is as big as the organised market, the rural market is slowly graduating towards purchase of plastic branded body air coolers," said Sharma.

Bakshi said: "There is also a huge replacement demand for branded coolers in the organised segment from the unorganised segment."

Bajaj Electricals is the first company to introduce an IoT enabled air cooler in the Indian market.

"This technology extends consumer benefits like controlling all the functions of the cooler with a smartphone app from anywhere in the world, a smart sensor installed in the cooler detects the actual humidity and temperature inside the room and adjusts the cooler setting accordingly, and various other features like auto mode, tank water level notifications, performance dashboard on the mobile app," Sharma said.

Meanwhile, Voltas has introduced 39 new SKUs of its Voltas Fresh Air Coolers this season, which is "powered by a smart humidity controller, triple filter advantage, and anti-bacterial tank" across various sub-categories such as personal, window, tower and desert air coolers.

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
Cooler
RELATED NEWS

LATEST NEWS

7th pay Commission latest news: Grab this job opportunity that offers salary up to Rs 1,77,500, DA and other allowances

Punjab National Bank share price: Ventura Securities initiates coverage with a BUY for a price target of Rs 54

Following Rakesh Jhunjhunwala portfolio? This is the share to buy today, say experts

Dow vs Nasdaq: Market Guru Anil Singhvi decodes opposite trends in both US indices

Recoveries continue to outnumber fresh cases in Telangana

GST Refund: This is how you can track your application without logging in to GST Portal - Explained

WhatsApp feature: Chat backup with password protection may be launched soon | Here's all you need to know

Infosys, HCL Tech are top stock picks of HDFC Securities I Key highlights for Investors

Golden chance to buy BPCL shares today, company may give big dividend before divestment, says Anil Singhvi

Maharashtra budget: Tax increased on liquor

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
Copyright © Zee Media Corporation Ltd. All rights reserved