Media giants Disney, Sony among others in pitch battle for cash-rich IPL broadcasting rights e-auction – BCCI may fetch up to $6 billion
But while the digital and television rights for 2023 to 2027 are expected to more than double the 163.48 billion rupees ($2.09 billion) that Star India, now owned by Walt Disney Co, paid in 2017 for the rights through this year, some observers say caution may be setting in.
Last time, Star India won a consolidated bid that gave it broadcasting rights on both television and digital platforms: Reuters