Hichki box office collections: Rani Mukherji makes good comeback, powers take to Rs 3.30 cr on Day 1

Hichki box office collection:  Hichki started with an occupancy of just 20  per cent  in theatres, but this later changed as the evening and night shows came around. Notably, Hichki was not put up for morning shows. This was a strategic move on the part of the filmmakers as they may well have been aware the movie may not do well  in  those shows. Hichki collections have now been revealed at Rs 3.30 cr and with the weekend upon us, this is likely to increase and even translate into  double digit  figures

Hichki box office collections: Rani Mukherji makes good comeback, powers take to Rs 3.30 cr on Day 1
Hichki box office collection: Rani Mukherji's Hichki now depends on the kind of word of mouth boost that it may receive. Image source: YouTube
By ZeeBiz WebTeam
Updated: Sat, Mar 24, 2018
07:53 pm
ZeeBiz WebDesk
RELATED NEWS
October box office collection hits Rs 25 cr mark even as Baaghi 2 reaches Rs 155 cr; check out rest October box office collection hits Rs 25 cr mark even as Baaghi 2 reaches Rs 155 cr; check out rest
Blackmail box office collection: Irrfan Khan starrer does this well in overseas markets Blackmail box office collection: Irrfan Khan starrer does this well in overseas markets
Hichki box office collection: Rani Mukerji starrer stays strong even on 7th day; total take rises to Rs 26.10 cr Hichki box office collection: Rani Mukerji starrer stays strong even on 7th day; total take rises to Rs 26.10 cr
Hichki box office collection by day 3: Rani Mukerji boosts take to Rs 15.35 crore on opening weekend Hichki box office collection by day 3: Rani Mukerji boosts take to Rs 15.35 crore on opening weekend
Raid box office collection: Ajay Devgn faces Hichki rivalry, but still powers to Rs 79.53 cr by day 10 Raid box office collection: Ajay Devgn faces Hichki rivalry, but still powers to Rs 79.53 cr by day 10

Hichki box office collection: Rani Mukherji has come back after a long time to Bollywood and this return has not been bereft of rewards. Apart from getting back to work, the actress has seen her movie doing well in theatres after an initial hiccup. Hichki started with an occupancy of just 20 per cent in theatres, but this later changed as the evening and night shows came around. Notably, Hichki was not put up for morning shows. This was a strategic move on the part of the filmmakers as they may well have been aware the movie may not do well in those shows. Hichki collections have now been revealed at Rs 3.30 cr and with the weekend upon us, this is likely to increase and even translate into double digit figures. It may have much to do with the actress getting superstars like Shah Rukh Khan, Salman Khan and Aamir Khan to speak on their personal ‘Hichki’ moments. One thing that may prove a hurdle is the fact that Hichki is being screened on 961 screens in the desi market, which when compared to Hollywood release, Pacific Rim: Uprising is quite small. The foreign film has cornered 1200 screens in four languages.

Rani Mukherji's Hichki now depends on the kind of word of mouth boost that it may receive. If all goes well, then weekend collections will be quite substantial. In his reaction, trade analyst Taran Adarsh posted this tweet: "#Hichki settles and cements its status as Day 1 progresses... Records better occupancy post evening onwards... Sat and Sun expected to witness escalation in biz... Fri ₹ 3.30 cr [961 screens]. India biz."

In another tweet, Adarsh had this to say, "Unlike previous years, the first quarter of 2018 has brought hope, cheer and optimism... #Padmaavat, #PadMan, #SonuKeTituKiSweety, #Raid and #Hichki have brought our smiles back... #Baaghi2 should also open big... Well begun indeed!" He even had good words to say about the movie with a one word review: #OneWordReview... #Hichki: POWERFUL. Rating:- ⭐️⭐️⭐️½ A simple, straight-forward film that stays with you... Make time for it!"