Flipkart Sale! Big Billion Days records over 666 million visits
In a humongous achievement, Flipkart recorded over 666 million visits during the Big Billion Days sale with over 52% of these visits recorded from Tier III cities and beyond. The platform witnessed an astonishing 110-order placements per second
In a humongous achievement, Flipkart recorded over 666 million visits during the Big Billion Days sale with over 52% of these visits recorded from Tier III cities and beyond. The platform witnessed an astonishing 110-order placements per second.
Flipkart saw 1.5X number of transacting sellers compared to last year and more than 35% witnessed 3X higher sales numbers.
Notably, number of crorepati sellers went up 1.5X , the number of Lakhpati sellers saw a 1.7X jump.
Importantly, 60% of the sellers were from Tier II and Tier III towns, indicating that metros and towns were not the only ones powering these sales.
In the first 5 days, Flipkart delivered 10 million shipments with over 3.5 million shipments delivered by Kirana partners.
Among the the most popular items, smartphones, the premium segment saw a growth of 3.2X.
Tier III customers drove the sale of large appliances with nearly 50% demand coming from these areas.
Among the more spectacular sales figures was that of televisions - 1 TV was sold every 2 seconds and 1 Microwave was sold every 14 seconds.
Electronics category witnessed 2x YOY Growth with laptops, desktops, audio, IoT, camera and tablet being top selling
Nearly 3.5 Million Audio devices & accessories where 1M headphones were sold by the end of day 1 with 11 headphones sold every second till day 1 while Apple Airpods sold 1 every 4 seconds
Also, one Home theatre/soundbar sold every 2 seconds.
With corona pandemic still ruling most of our lives and work from home being followed by most offices, WFH furniture segment witnessed the highest growth in the furniture category. In fact, Flipkart set-up almost 50000 WFH desks all over India, and furnished 1 Indian house in every 3 seconds
As many as 1.5 orders per second were placed for furniture.
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Nandita Sinha, Vice President – Customer Growth & Engagement, Flipkart said, “Flipkart’s aim this festive season has been to bring resilience back into the community. The resurgence of consumption is expected to remain even after TBBD, as we continue to uplift the entire ecosystem."
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