April Fool's Day: Reliance Jio, Google to Ola, tech cos pull pranks to pique consumers' attention
Handset maker OnePlus shared a video featuring its co-founder Carl Pei, who talks about how the company plans to "re-imagine currency". Towards the end of the video features a gold coin with the OnePlus logo to make it seem much more convincing. Closer home, telecom operator Reliance Jio shared a video of 'Jio Juice' -- a new SIM card that would allow users to charge their phones wirelessly without carrying chargers and heavy power banks.
Giants like Google to startups Ola and Droom and even Reliance Jio, each sought to pique the consumers' attention by offering scavenger hunts, a fresh news platform, 'Juice' for smartphones and even 'hover' shoes. Image source: