Ad volumes BARC report: 2021 sees 22% jump after pandemic-hit 2020
After getting impacted by the onset of COVID-19, television advertising bounced back in 2021, with a 22 per cent jump in the overall volumes at 1,824 million seconds, as per a report.
When compared with the pre-pandemic 2019, the overall advertising volumes grew 18 per cent, the report by Broadcast Audience Research Council (BARC) said. Pic: Representational image from Pixabay