1st time ever! Big boost PM Narendra Modi's Local to Global vision - Nitin Gadkari launches this unique product
Now, you can feel the fineness of handcrafted Khadi fabric in footwear too.
Now, you can feel the fineness of handcrafted Khadi fabric in footwear too as Union Minister for MSME, Nitin Gadkari has launched India’s first-ever high quality Khadi Fabric Footwear, designed by Khadi and Village Industries Commission (KVIC) through Video Conference. These footwear are made of Khadi fabric like Silk, Cotton and Wool. Shri Gadkari also launched the online sale of Khadi footwear through KVIC’s e-portal www.khadiindia.gov.in.
Gadkari heaped praises on Khadi fabric footwear saying such unique products had high potential of capturing the international market. At the same time, he said, Khadi fabric footwear would create additional employment and higher income for our artisans.
“Khadi footwear is a unique product. International quality and use of fine fabric like Patola Silk, Banarasi Silk, Cotton, Denim would attract the youngsters who can purchase it online. These footwear are cost-effective,” Gadkari said while also urging the KVIC to develop alternatives to leather accessories like ladies’ handbags, purses, wallet in handcrafted Khadi fabric that has a huge potential in foreign markets. “By developing and marketing such products overseas, Khadi India can capture a market worth Rs 5000 crore,” the MSME Minister said.
To begin with, the footwear have been launched in 15 designs for ladies and 10 designs for men. Exquisite Khadi products like Patola Silk of Gujarat, Banarasi Silk, Madhubani-printed Silk of Bihar, Khadi Denim, Tussar Silk, Matka - Katia Silk, a variety of Cotton fabric, Tweed Wool and Khadi Poly Vastra have been used to make these footwear unique and trendy.
Available in a wide range of designs, colors and prints, these footwear have been designed to suit clothing for all purposes - formal, casual and festive occasions. The Khadi footwear price ranges from Rs 1100 to Rs 3300 per pair.
The idea behind developing the Khadi fabric footwear also coincides with the Prime Minister Narendra Modi’s vision of “Local to Global”. Earlier, KVIC had successfully launched its first-ever Khadi wrist watch in association with Titan which has been a trend-setter.
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