TRAI directs companies to set up mechanism to stop fake messages leading to fraud

TRA said that in the first phase, only customers will be able to register their consent to receive promotional calls and SMS. Later on, commercial entities will be able to contact customers to obtain their consent for the advertising message.

TRAI directs companies to set up mechanism to
All companies have been asked to take consumer consent by sending a message to a number starting with 123XXX. The message will also have a call back number. Photo: PTI

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