New investing trend grabs imaginations in India! Investors bet big money on it
Non-financial data is turning key for investors, shows a recent trend and investors are actually putting it to use by betting their money on it. Besides this, finance teams need to manage this information with same rigour and assurance as financial information, said an EY survey. Finance leaders can use digital tools to look for underlying patterns in data and leverage smart analytics to predict scenarios and improve outcomes Sandip Khetan, national leader and partner, FAAS, EY India.