Duplicate Facebook accounts tripled in three years at 250 Million
Duplicate accounts in Facebook grew over three times to more than 250 million during the last three years when it comes to Monthly Active Users are concerned, according to the numbers supplied by the social networking site in it's latest annual report.
Monthly active users (MAUs) were 1.59 billion as of December 31, 2015 while it grew to 2.32 billion as of December 31, 2018, it said. An MAU is defined as a registered Facebook user who logged in and visited the site through website or a mobile device, or used Messenger application in the last 30 days as of the date of measurement. Image source: Reuters
"In the fourth quarter of 2018, we estimate that duplicate accounts may have represented approximately 11 per cent of our worldwide MAUs. We believe the percentage of duplicate accounts is meaningfully higher in developing markets such as the Philippines and Vietnam, as compared to more developed markets," Fecebook said it's 2018 annual report. Image source: Reuters
The estimates of duplicate and false accounts are based on an internal review of a limited sample of accounts, and the site applies significant judgement in making this determination, it said. A duplicate account is one that a user maintains in addition to his or her principal account while 'false' accounts are divided into two categories. Image source: Reuters
The false accounts are categorised into user-misclassified accounts, where users have created personal profiles for a business, organisation, or non-human entity such as a pet (such entities are permitted on Facebook using a page rather than a personal profile under terms of service). The second is undesirable accounts, which represent user profiles that were determined as intended to be used for purposes that violate our terms of service, such as spamming. Image source: Reuters