'Z' acquires exclusive Bundesliga broadcast rights in India for 5 years

Zee Entertainment Enterprises Ltd (‘Z’) -- the country's leading content and technology powerhouse -- has secured exclusive broadcast rights for German football league Bundesliga in India for five years. Under the deal, Bundesliga matches to stream on its OTT platform Zee 5 and air across Unite8 Sports channels, bringing one of the world’s most competitive and widely followed football leagues to millions of fans in India, the media conglomerate said in a press release.

The partnership has further strengthened Z's sports portfolio, marking a significant milestone in its ambition to build a robust football ecosystem in the country, and has reinforced its growing presence in global sports following its strategic partnership inked with FIFA.

Z said it is uniquely positioned to accelerate the growth and popularity of Bundesliga in India.

Starting with the 2026-27 season, Bundesliga matches will be available exclusively on Zee Entertainment Enterprises' digital platform, Zee 5, and its Unite8 Sports TV channels.

Viewers across the country will be able to catch comprehensive live coverage of the German football league matches, along with highlights and exclusive shoulder programming, the release added.

Z said that the Bundesliga rights acquisition significantly enhances the value proposition for Zee 5 subscribers, providing them access to one of Europe’s premier football leagues alongside a growing portfolio of premium global sporting content.

“Bundesliga is one of the most exciting football leagues in the world, renowned for its passionate fan culture, world-class clubs and commitment to developing young talent. Through this partnership, viewers will have the opportunity to watch some of the biggest stars in world football, including Harry Kane, Jamal Musiala, Michael Olise, Joshua Kimmich and many other top international talents who light up Bundesliga week after week, across the year. At ‘Z’, we remain committed to contributing towards the growth of football in India," said Bavesh Janavlekar, Chief Business Officer-Unite8 Sports, Zee Entertainment Enterprises.

"Through this partnership, we aim to create a meaningful and lasting impact by supporting grassroots development, strengthening pathways for young talent and enabling fans to actively participate in the growth journey of football in India. Together with Bundesliga, we will also launch the ‘Z’ x Bundesliga Football Week, bringing grassroots football clinics and development programmes to young aspiring footballers across India, while providing access to world-class coaching expertise and international best practices," added Janavlekar.

Bundesliga Media Chief Commercial Officer Peer Naubert said: “We have been investing in India for many years because we believe long-term relevance is built through sustained local engagement, not broadcast reach alone. India is not simply a market for the Bundesliga; it is a country where we have consistently invested in football, in partnerships and in people."

"This partnership with 'Z' reflects that philosophy. Their outstanding reach, local expertise and multi-platform capabilities will bring the Bundesliga closer to millions of fans across India," he said.

"Just as importantly, our shared commitment to grassroots football means we are investing not only in audiences, but in the long-term development of the game itself. For us, media partnerships mark the beginning of a long-term relationship, not the end of a transaction. Together with 'Z', we want to inspire the next generation of Indian footballers, strengthen local football structures and deepen the connection between India and the Bundesliga for generations of football fans," added Naubert.

Earlier, Z had announced its commitment to contribute 15 per cent of leading OTT platform Zee 5’s football-related subscription revenues towards the development of football in the country. Through this initiative, Zee 5 football subscribers will have the opportunity to contribute towards building the future of football in India.

What makes this a special partnership?

The German professional football league has maintained a strong presence in India over the years through youth development programmes, club activations and fan engagement initiatives.

Its fan base in India has grown by over 50 per cent during the last four seasons. Bundesliga continues to work closely with stakeholders across the country to strengthen football structures, enhance technical expertise and support the development of the sport at various levels.

Z continues to expand its footprint across sports through strategic partnerships and investments, while creating new opportunities for fans to connect with their favourite teams, players and
competitions. The Bundesliga partnership marks yet another milestone in the homegrown media giant's vision of fostering a vibrant sporting culture and accelerating the growth of football in India.

With a presence in more than 190 countries and a reach of over 1.4 billion people across the globe, Z brings diverse stories and experiences to life through linear television, digital platforms, movies, music and live entertainment across languages. As a truly homegrown brand with a global footprint, it remains committed to enriching the lives of people around the world by creating extraordinary moments which celebrate the power of optimism and togetherness.