'Z' appoints Sudeep Nagpurkar as Chief Sales Officer for social platforms and creator economy

Zee Entertainment Enterprises Ltd (‘Z’) -- the country's leading content and technology powerhouse -- has announced the appointment of Sudeep Nagpurkar as Chief Sales Officer – Social Platforms, Creator Economy & Partnerships, as part of its efforts to strengthen its digital monetisation ecosystem.

In his new role, Nagpurkar will be based in Noida and will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue at Zee Entertainment Enterprises Ltd.

He will enhance the digital asset monetisation capabilities with a special focus on strategic partnerships.

Focus on expanding digital monetisation ecosystem

The company said the appointment comes as it continues to build a stronger digital ecosystem focused on monetisation opportunities across social platforms, creator networks and emerging digital touchpoints.

According to the company, the attention economy is reshaping consumer behaviour, with brands increasingly seeking integrated ecosystems that bring together content, creators, communities and commerce. Zee Entertainment said it is working to leverage its content strength, technology capabilities and partnerships to tap into these evolving opportunities.

Role and responsibilities

In his role, Nagpurkar will focus on enhancing digital asset monetisation with an emphasis on strategic partnerships. He will work closely with platforms, creators, brands and advertisers to develop new monetisation solutions and identify additional revenue opportunities for the company.

He will also be responsible for driving collaborations aimed at strengthening Zee Entertainment’s presence in the rapidly growing creator economy ecosystem.

Leadership views on the appointment

Welcoming the appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue at Zee Entertainment Enterprises Ltd., said the convergence of content, technology and commerce is opening new avenues for audience engagement and monetisation.

He added that the company is focused on building a future-ready revenue ecosystem and strengthening its capabilities to benefit from opportunities emerging in the creator economy and social platforms. He said Nagpurkar’s experience in strategic partnerships and monetisation strategies will further enhance the company’s digital capabilities.

Nagpurkar said the creator economy and social platforms are transforming how audiences discover and engage with content. He added that this shift presents a strong opportunity for brands to connect with consumers through more authentic and outcome-driven experiences.

He said he is excited to join Zee Entertainment at a key stage in its digital growth journey and looks forward to working with creators, platforms, advertisers and partners to build new monetisation models and unlock fresh revenue streams.

Professional background

Nagpurkar brings over 16 years of experience across consumer technology, B2B SaaS, retail and FMCG sectors. He has worked across India and has also enabled businesses to expand exports from India to global markets.

Prior to joining Zee Entertainment, he worked with Google India as Head of Industry, FMCG, where he led marketing transformation initiatives for large consumer conglomerates. He has also worked with National Instruments (Emerson), where he developed expertise in consultative sales and business development.

Strategic push towards digital growth

The company said the appointment is part of its broader strategy to build a diversified and future-ready monetisation ecosystem. This includes leveraging the growing influence of social platforms and creator networks to build long-term partnerships and enhance value creation across the business.

The company aims to unlock higher monetisation potential from the rapidly growing social and creator economy landscape.