The updated policy states that Uber may collect and use information on the basis of user consent. “Uber relies on consent in connection with data collections or uses that are necessary to enhance the user experience, to enable optional services or features, or to communicate with you,” says the policy.
This consent could be revoked at any time, but the policy states that if the user does so, (s)he will not be able to use any service or feature that requires collection of the said data, thus restricting the user from utilizing the app to the fullest.
For instance, one could enable Uber to periodically sync the address book/ contacts information from one’s mobile device, which will store information about the contacts on their servers. This includes the names, phone numbers, emails addresses and other information stored in the user’s phonebook. Disabling it will hinder features such as fare-splitting and sharing trip status.
Under the user’s consent, his or her basic information can be shared with not only the drive, but also with other users while using Uber Pool.
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It can also be shared with their third-party partners such as Uber Eats, or any company they tie-up with such as restaurants, food delivery apps. It can even be a company that uses Uber to market itself.
The mobile aggregator says it will also use personal information to prevent use of their services by persons who have engaged in inappropriate or dangerous behaviour. “We also use usage information to prevent matching of riders and drivers for whom there is higher risk of conflict,” said the company in a statement. Uber will use user profile, location, device and usage information to identify and prevent circumstances when users attempt to defraud Uber or other users.
By Shashank Rao, DNA India
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