This is Barbie doll's holiday season, says Mattel as toy demand surges
Mattel Inc reported a surprise rise in quarterly sales on Thursday and forecast more growth in the holiday season, as retailers rushed to restock their shelves of Barbie dolls and other toys in high demand from stuck-at-home kids.
Mattel Chief Executive Officer Ynon Kreiz said he expects Barbie play houses and fashion dolls to be among the company`s best-selling toys for the holiday quarter, but warned of potential overall supply challenges.