Tata Communications expands partnership with ATN Canada
The company partnered with Asian Television Network by becoming its sole provider of global OTT connectivity
Tata Communications on Tuesday said it has expanded its partnership with Asian Television Network (ATN) Canada by becoming its sole provider of global over-the-top (OTT) connectivity.
"We are excited to expand our relationship with ATN Canada by becoming their sole provider of global OTT connectivity.
"This model enables ATN Canada to launch news, sports and entertainment content to their customers across Canada, and globally in the future," Tata Communications Chief Executive Officer for Growth Ventures Rangu Salgame said in a statement.
Using Tata Communications' Media Ecosystem, ATN Canada will deliver a mix of content to Canadian viewers on virtually any device later this summer, the statement said.
ATN Canada will leverage Tata Communications' technology to deliver content in an intuitive app format.
Through the first phase of deployment, the network's South Asian cultural content will be made available through several linear channels across multiple formats such as iOS, Apple TV, Android, Roku, Fire TV and Smart TVs.
"This will complement ATN's current national distribution of more than 50 linear services, enabling the network to future-proof its offering as the way people consume content continues to evolve," the statement said.
"The way today's millennials like to consume content, anytime, anywhere, on any device, is a far cry from the way their parents used to watch traditional TV just ten years ago. Tata Communications' cloud based media ecosystem will arm us with the ability to accelerate time to market," ATN President and CEO Shan Chandrasekar said.