Shriram City Union Finance preempts strong 2-wheeler demand this festive season; launches new offer

Notwithstanding a lull in the two-wheeler demand over the last two years on the back of Covid-19 pandemic, non-banking financial company Shriram City Union Finance (Shriram City) expects robust sales over during the ongoing festive season. Supply chain easing and the uptick in domestic consumption is likely to give a significant boost to seasonal demand, company’s Managing Director and Chief Executive Officer (CEO) YS Chakravarti said in a press statement.

"After two subdued years, the spirit of celebration is finally returning, and the upbeat consumer sentiment is anticipated to propel sales and, in turn, expenditures. The regular monsoon is restoring faith in demand recovery in rural India as urban demand has recovered. Indicators of pre-festival demand for the month of August-September have been positive for 2-wheelers,” Chakravarti said adding that the company anticipates strength in 2-wheeler demand during the October-November festive season.

“Based on walk-ins and enquiries, we anticipate 2-wheeler disbursements to exceed the pre-pandemic levels throughout this festive season. Sales and financing of electric 2-Wheelers are also significantly higher than they were prior to the pandemic," he further added.

Sensing the uptick in demand the company has also launched a ‘Festive 3D Dussehra Diwali Dhamaka’ scheme where the company is offering loans at interest rates starting at 5.5 per cent per annum. In a media release issued on Thursday, the NBFC said that loans will be offered with zero processing fees and documentation charges.

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The company also said that there will be zero-advance EMI and no hidden costs.

The offer will be valid till 30 November, 2022, the release further said.

Customers who pay their EMIs on time will also get a refund of 1 EMI, the release further said.  

The loans will be approved on instant basis, the release claimed.

If customers pay all installments regularly as per the repayment schedule, one EMI will be refunded to them, it said.