Samsung eyes 40% share of Indian microwave market in 2018
In 2017, Samsung had 33 per cent market share in the segment by volume in the country and 35.5 per cent by value in 2017. In 2013, it had 22 per cent market share by volume and 23.5 per cent by value
Samsung is strengthening its presence in the segment with its India specific innovations and now also getting traction from the tier II and III places besides the developed metro markets. Image source: Company website