Pidilite Industries,WD-40 Company enter tie-up for multi-purpose spray in India

Industrial chemicals manufacturer – Pidilite Industries on Wednesday, announced its partnership with WD-40 Company to distribute and sell WD-40 Multi-Use Product.

With this tie-up, Pidilite aims to create positive and lasting memories for its customers, by developing and selling products that solve problems in workshops, factories and homes around the world.

Apurva Parekh, Director of  Pidilite Industries said, “ We look at WD-40 Multi-Use Product as synergistic with our overall strategy to introduce larger ranges of products for this segment to better serve the need of customers and consumers. We aim to significantly expand distribution and awareness of this product”

While Peter Froster, Regional Director of Distributor Markets for WD-40 company said, “We are delighted to partner with Pidilite to offer WD-40 Company products to Indian consumers. We expect they will find them extremely useful, just as millions of existing consumers have, worldwide.”

WD-40 Multi-Use Product is a multi-purpose maintenance product with more than 2000 uses. It protects metal from rust and corrosion, penetrates stuck parts, displaces moisture, lubricates moving parts, and removes grease and grime from most surfaces.

Pidilite Industries cater to the Industrial Maintenance segment, Hardware and Auto Retail customers with current brands like MSeal and Fevikwik.