Online shopping: Have e-commerce business? Here is how to give boost to trade in 2021

Change, Adaptability and Transition are the things which this pandemic of year 2020 has taught all of us. A massive shift towards online shopping can be seen resulting from COVID-19. E-commerce sector is rapidly becoming more popular because the end of this pandemic cannot be predicted. Social distancing and touch-free delivery have made people more comfortable in buying the products online. 

If you are into e-commerce business then you might be looking for some strategies to grow your business in the coming year 2021 and beyond. Raghunandan Saraf, Founder & CEO, Saraf Furniture, has knowledgeable insights on Top Strategies to Watch for Your e-Commerce Business in 2021 & Beyond:-

Focus on Digitisation 

The only way to grab and retain your customers is to enter into the world of digitisation. The shift in buying products from offline stores to online is a good reason to focus on the digital acquisition methodologies. As an e-commerce business owner you should focus on customer retention. “Customer Feedback” should be your prime consideration while making any decision in the entire organisation.  This approach will surely pay-off in the future. Utilize the power of digitisation and you will self-realize that your selling becomes easier. You end-goal is to make people believe in your brand and retain for a long-time. That’s incredibly easy!

Become More Data Specific

If you can measure then you can be at the top of the Google search result page. Top point to consider while creating a checklist for the strategies to grow your business is analytics. Analyse custom reports of the campaign you run for your business time to time. This helps you to identify the performance of your business and find bottlenecks in an easy manner. To help you in becoming more data specific, Google Analytics can be proved as the best tool to drive custom reports.
 
Eye on Virtual Reality and Artificial Intelligence

The inability of trying before buying in case of online shopping was one of the major concerns raised by the customers in the past few years. With the entry of Artificial Intelligence and Augmented Reality, nowadays customers have the convenience to “see” whether a particular selected piece of furniture will look good in their homes or not. Going to 2021, AR will become the backbone of your business. Along with this, virtual assistants will also be there to give support to your customers after sales.  

What Other Aspects You Can Look For Your Business in 2021?

The above 3 strategies will have a greater impact on your marketing strategies and help you grow faster and compete with your competitors better. 

Let’s look upon some other aspects if you own an e-Commerce brand:-

1) Online Assistant like Alexa and Siri 

2) A/B Tests

3) Personalized Content

4) List Segmentation through Customers’ Behaviour

5) Focus on Data Driven Decisions

6)  Approach to Influencer Marketing 

"It’s time to take your step forward to integrate these strategies to give a boom to your e-Commerce business in 2021. Let’s aim to be ahead of your competitors. Plan to deliver more interactive shopping experience to buyers as screens are getting smaller day by day.  So, are you ready to take your business up and shine brighter?," concludes Raghunandan Saraf.