Olive Crown Awards 2026: IAA celebrates ads driving social and environmental change

Marketing and communications industry body International Advertising Association (IAA) organised the Olive Crown Awards 2026 at Taj Lands End in Mumbai. This marked the 16th edition of the annual awards. The India chapter of the association organises the Olive Crown Awards to specifically recognise advertisements that go beyond merely selling products and instead raise awareness about social and environmental issues.

The 2026 edition of the event was attended by eminent personalities from the advertising, media and corporate sectors, emphasising the importance of responsible and impactful advertising.

Campaigns across a host of categories were honoured for creatively attempting to bring about positive change in society.

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Around 40 awards presented across categories like advertising, recycling and sustainability.

"Saving Earth is absolutely essential... Act today, take steps to protect our planet. Communication awards are presented for green initiatives. Forty awards announced across 18 categories," said Abhishek Karnani, President of the India chapter of IAA.

"Protecting Earth is a shared responsibility for all of us," he said.

The Olive Crown Awards are aimed at conveying a strong message of responsible advertising and sustainability.

Among the awardees was a notable campaign highlighting the harmful effects of plastic.

Creative advertising and innovative posters were also appreciated with awards.