LIVE TV
ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Budget 2021
  • Personal Finance
    • PPF
    • Mutual Funds
    • Income tax
    • EPFO
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
    • SIP calculator
    • SWP Calculator
    • MF Returns Calculator
    • Lumpsum Calculator
  • India
    • Companies
    • Property
    • Startups
    • Uidai
  • Economy
    • Aviation
  • Tech
    • Mobiles
    • Apps
  • Auto
    • Cars
    • Bikes
  • Markets
    • Commodities
    • Currency
  • Jobs
  • Indian Railways
  • World
    • Economy
    • Politics
    • Markets
  • videos
  • photos
  • Authors
  • More ...
    • VIDEOS
    • PHOTOS
Read in App
Business News » Companies News

Maruti Suzuki strategy: 'Will provide car for every pocket, lifestyle and aspiration'

On rolling out vehicles with premium features, Kalsi said with changing economic profile of the customers they now seek a vehicle which does not have any functional compromise.

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
Maruti Suzuki strategy: 'Will provide car for every pocket, lifestyle and aspiration'
Maruti Suzuki India (MSI) had announced a target to achieve a target of 2 million sales per annum by 2020, Image source: Reuters
Written By: PTI
Updated: Sun, Aug 26, 2018
12:26 pm
New Delhi, PTI
RELATED NEWS
Maruti Suzuki Gurgaon plant to move; congestion, traffic hassles blamed Maruti Suzuki Gurgaon plant to move; congestion, traffic hassles blamed
Maruti Suzuki warns, Maruti Suzuki warns, "Will provide car for every pocket, every lifestyle, every aspiration"
2018 Maruti Ciaz facelift launched; Massive transformation, but is this green car for you? 2018 Maruti Ciaz facelift launched; Massive transformation, but is this green car for you?
Maruti Suzuki to Mercedes, carmakers hike prices Maruti Suzuki to Mercedes, carmakers hike prices
MSI to get 2.5 lakh units from Suzuki's Gujarat plant in FY19 MSI to get 2.5 lakh units from Suzuki's Gujarat plant in FY19

Country's largest carmaker Maruti Suzuki India (MSI) would continue to bring in models with varied body styles as it aims to cater to 'every segment and lifestyle', a top company official said.

The auto major, which has over 50 per cent market share in the domestic passenger vehicle segment, is also focussing on giving enhanced features across its model range with market moving gradually towards premium products.

"Our intent is that we will provide car for every pocket for every lifestyle and for every aspiration and we will also keep focus on the premiumisation in terms of the variants which we are giving," MSI Senior Executive Director (Sales and Marketing) R S Kalsi told PTI.

The company's strategy is keep launching varied body types -- hatchbacks, sedans and SUVs, he added.

"We won't ignore any vertical," Kalsi said.

He was responding to a query if the company would focus more on SUV body style going ahead as the segment is showing tremendous growth in the country.

He, however, added that Vitara Brezza has given the company some good insight in the market place and certainly MSI would respond to expectations of the customers.

On rolling out vehicles with premium features, Kalsi said with changing economic profile of the customers they now seek a vehicle which does not have any functional compromise.

"So they want good features even in the entry level. We are not compromising on any of the functional features. So it is not like earlier times when we used to go for bare bones model at lower price. It is not so now," he noted.

On sales network, Kalsi said that the company is focussing both on urban and rural areas for future growth.

"We are bringing in new dealers, investing in land parcels, which will be given to dealers..Sales network expansion is as important as products," he added.

Kalsi said the company is on track for double digit growth in the current fiscal, he added.

Watch Zee Business video here:

Couple of years back, MSI had announced a target to achieve a target of 2 million sales per annum by 2020.

Kalsi said MSI is committed to 20 lakh sales target and introduction of 20 models by 2020.

"Anything else which might come would be a bonus," he added.

In the first quarter of this fiscal, MSI sold 4,90,479 vehicles, a growth of 24.3 per cent over the same period of the previous year. Sales in the domestic market stood at 4,63,840 units, a growth of 25.9 per cent.

The company sold a total of 16,53,500 units in 2017-18, a growth of 14.5 per cent over 2016-17.

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
Maruti Suzuki India (MSI)
RELATED NEWS
Maruti Suzuki Gurgaon plant to move; congestion, traffic hassles blamed Maruti Suzuki Gurgaon plant to move; congestion, traffic hassles blamed
Maruti Suzuki warns, Maruti Suzuki warns, "Will provide car for every pocket, every lifestyle, every aspiration"
2018 Maruti Ciaz facelift launched; Massive transformation, but is this green car for you? 2018 Maruti Ciaz facelift launched; Massive transformation, but is this green car for you?
Maruti Suzuki to Mercedes, carmakers hike prices Maruti Suzuki to Mercedes, carmakers hike prices
MSI to get 2.5 lakh units from Suzuki's Gujarat plant in FY19 MSI to get 2.5 lakh units from Suzuki's Gujarat plant in FY19

LATEST NEWS

ISRO First Mission in 2021: Countdown begins for launch of Brazilian satellite Amazonia1 and 18 co-passenger satellites onboard PSLVC51

Bank Holidays March 2021: RBI says banks will remain closed on these 5 days next month

7th Pay Commission: CONFIRMED! 3% DA, DR hike for government employees, pensioners of THIS state from March 1

Assembly polls dates declared: Check full schedule for West Bengal, Tamil Nadu, Kerala, Assam and Puducherry elections here

PM Narendra Modi to inaugurate India Toy Fair today

Indian economy 2021: With 0.4% GDP growth in 3rd quarter, country out of technical recession

West Bengal, Tamil Nadu, Kerala, Assam, Puducherry elections: Not just Voter ID, you can use any of these 11 ID proofs to cast vote

Google fires 150 game developers hired for Stadia: Report

Maharashtra board exams for Classes 12, 10 to begin on April 23, 29

Sovereign Gold Bond Scheme 2021: Issue Price fixed at Rs 4,662/gm

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
Copyright © Zee Media Corporation Ltd. All rights reserved