Lava doubles market share to 13 per cent in feature phone market
In the 2G feature phone segment, Lava was second to Samsung with a difference of only 2 per cent in market share.
Domestic phone brand Lava has more than doubled its market share to 13 per cent, becoming the second brand in the country in the 2G feature phone segment. The brand registered over 100 per cent growth in its market share from 6 per cent to 13 per cent in the first quarter of 2019, according to Counterpoint Research. In the 2G feature phone segment, Lava was second to Samsung with a difference of only 2 per cent in market share.
"Over the years, we have been building capabilities within India in product design and manufacturing -- in order to make valuable technologies accessible and provide reliable products to our customers," Sunil Raina, President and Business Head, Lava International Ltd, said in a statement on Tuesday.
He said that Lava is the only brand to have complete end-to-end control on the product value chain within the country. The domestic brand also became the top feature phone brand in the country in February, according to Cyber Media Research (CMR).
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.