Jabong Big Brand Sale: 150% y-o-y growth reported by the online fashion portal

Jabong concluded the 4th edition of its Big Brand Sale (BBS) on a high note, achieving 150% y-o-y growth. Becoming Jabong’s biggest sale ever. BBS was held from 27th-30th July where 8 lakh users had wishlisted their favourite products ahead of the sale and 1 lakh customers shopped during the VIP slots hours from 7-11pm on 26th July.
 
Commenting on the success of BBS, Ananth Narayanan, CEO, Myntra-Jabong said, "The 4th edition of BBS has been the biggest and most exciting ever for us.  We witnessed a whopping growth of 150% yoy with over 2 lakh new customers and 5 lakh loyal Jabong customers ordering 2 million products over 4 days. For the first time ever, we recorded 1500 hundred orders per minute at peak and had over 8 lakh orders placed during the sale. We offered the largest ever catalogue to our customers with approximately 5 lakh styles which led to 25% growth in the AOV as compared to a normal day."
  
With over 5 lakh styles from 3000 premium international and Indian brands, Jabong offered its customers the largest ever catalogue along with new styles during this 4 day sale. Since last December, Jabong had 150 new brands to increase the overall brand and style portfolio available to its 1 million daily active users. 
Online fashion portal is also offering its customers an exclusive on-demand stylist service on Whatsapp to seek expert fashion advice and shopping assistance from a professional.

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The Jabong Big Brand Sale (BBS) is the brand’s flagship sale which is held twice a year (January and July) to mark the end of the season.  Premium brands including U.S. Polo Assn., Calvin Klein, Next, Adidas, Nike, Guess, Superdry, Mango, Fossil, Dorothy Perkins, Lee Cooper, Vero Moda, Jack& Jones, Puma, Blackberrys, Lakme, Lavie, Sangria and many more were on 55-80% discount during the 4th edition.