LIVE TV
ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Personal Finance
    • PPF
    • Mutual Funds
    • Income tax
    • EPFO
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
    • SIP calculator
    • SWP Calculator
    • MF Returns Calculator
    • Lumpsum Calculator
  • India
    • Companies
    • Property
    • Startups
    • Uidai
  • Economy
    • Aviation
  • Tech
    • Mobiles
    • Apps
  • Auto
    • Cars
    • Bikes
  • Markets
    • Commodities
    • Currency
  • Jobs
  • Indian Railways
  • World
    • Economy
    • Politics
    • Markets
  • videos
  • photos
  • Authors
  • More ...
    • VIDEOS
    • PHOTOS
Read in App
Business News » Companies News

ITC aims to corner 20% market in packaged fruit juice in 5 years

ITC is a late entrant in the packaged juice segment, which is largely dominated by PepsiCo's Tropicana and Real from homegrown FMCG major Dabur. 

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
ITC aims to corner 20% market in packaged fruit juice in 5 years
ITC ventured into the juice segment two years back. Photo: Official Website
Written By: PTI
Updated: Mon, Apr 10, 2017
07:19 pm
New Delhi, PTI
RELATED NEWS
ITC share price tanks over 2.5 pct! Is it opportune to buy? Experts have this to say about it ITC share price tanks over 2.5 pct! Is it opportune to buy? Experts have this to say about it
IRCTC, Tata Power, ITC share prices: Target, holding strategies to stop-loss - EXPLAINED IRCTC, Tata Power, ITC share prices: Target, holding strategies to stop-loss - EXPLAINED
ITC Share Price: HUGE demerger impact! Stock experts give 'Share to buy' tag, upgrade target; should you buy? ITC Share Price: HUGE demerger impact! Stock experts give 'Share to buy' tag, upgrade target; should you buy?
ITC Share price: Morgan Stanley maintains an overweight rating with a target price of Rs 251 ITC Share price: Morgan Stanley maintains an overweight rating with a target price of Rs 251
In chat with Anil Singhvi, analyst Vikas Sethi recommends ITC, JSW Steel as top buys for big gains In chat with Anil Singhvi, analyst Vikas Sethi recommends ITC, JSW Steel as top buys for big gains

Diversified ITC is expanding its juice portfolio with an aim to garner around 20 per cent market share in five years in the packaged fruit juice segment, currently estimated to be around Rs 2,500-crore.

Apart from adding new flavours and focusing on local fruits, the company is expanding its sales network to meet the target.

It has also roped in Bollywood actress Shilpa Shetty as brand ambassador for B Natural juices and beverages.

The Kolkata-based firm also plans to expand retail points of its luxury chocolate brand Fabelle and take it outside its hotel premises, where it is only available currently.

"We are going to add 2 to 3% market share every year and in next five years. It should be around 18 to 20 per cent in the next five years," ITC Foods Division Divisional Chief Executive Hemant Malik told PTI.

ITC ventured into the juice segment two years back and has presently around 7 per cent market share.

Market research firm Nielsen has estimated the packed juice segment market to be around Rs 2,500 crore and is growing rapidly, he added.

In order to expand its juice product portfolio, he said ITC is focusing on local flavours and sell them under the same local name such as 'Kinnow' and 'Jamun Joy' under the B Natural brand. "Today we have added pomegranate," Malik said.

Commenting on network expansion, he said as the category is very less penetrated the focus is to make it available to a wider range of consumers.

ITC is a late entrant in the packaged juice segment, which is largely dominated by PepsiCo's Tropicana and Real from homegrown FMCG major Dabur. ITC had forayed into the premium packaged fruit drinks market in 2015 with the acquisition of the B Natural brand.

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
ITCB NaturalHemant MalikPepsiCoTropicanaDaburFast Moving Consumer Goods (FMCG)luxury chocolate brand Fabellejuice portfoliopackaged fruit juice
RELATED NEWS
ITC share price tanks over 2.5 pct! Is it opportune to buy? Experts have this to say about it ITC share price tanks over 2.5 pct! Is it opportune to buy? Experts have this to say about it
IRCTC, Tata Power, ITC share prices: Target, holding strategies to stop-loss - EXPLAINED IRCTC, Tata Power, ITC share prices: Target, holding strategies to stop-loss - EXPLAINED
ITC Share Price: HUGE demerger impact! Stock experts give 'Share to buy' tag, upgrade target; should you buy? ITC Share Price: HUGE demerger impact! Stock experts give 'Share to buy' tag, upgrade target; should you buy?
ITC Share price: Morgan Stanley maintains an overweight rating with a target price of Rs 251 ITC Share price: Morgan Stanley maintains an overweight rating with a target price of Rs 251
In chat with Anil Singhvi, analyst Vikas Sethi recommends ITC, JSW Steel as top buys for big gains In chat with Anil Singhvi, analyst Vikas Sethi recommends ITC, JSW Steel as top buys for big gains

LATEST NEWS

Covid-19 registration for 18 plus begins on THIS date; check how you can register on cowin.gov.in

West Bengal elections: Polling begins to decide fate of 306 candidates in 6th phase

KVS Class 1 Admission List 2021-22 Postponed: First selection and waiting list was to be released tomorrow, revised dates to be notified soon - check all details here

Covid 19 symptoms: What is the right oxygen saturation level, when should you see a doctor—EXPLAINED

ATMA Admit Card 2021 released on atmaaims.com - check how to download, exam date, exam pattern and all other details here

THIS foldable smartphone from Xiaomi to arrive in India soon - Check all details here

Google searches for oxygen cylinder, Remdesivir skyrocket in India! Check all details here

Amarnath Yatra registration suspended; window to register for 56 day-yatra to reopen after assessing Covid-19 situation on later date

COVID-19: Hospitals in Delhi-NCR short on oxygen, send SOS to Govt - All details here

Chhattisgarh Class 10th Board Exam Cancelled 2021: CGBSE CANCELS class 10 board exam due to rise in COVID cases - see details here

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
Copyright © Zee Media Corporation Ltd. All rights reserved