Infosys to acquire US-based consumer insights agency Wongdoody

With services that include strategy, research and insights, brand and marketing positioning, creative design, advertising and production, Wongdoody elevates global brands across industries from telecommunications and consumer electronics, to healthcare and consumer packaged goods.

“We are focused on partnering with global brands and CMOs to help them on their digital transformation journeys, by developing a digital experience services ecosystem with services ranging from strategy, design and user experience, to creative and digital marketing across the customer experience value chain. Wongdoody's expertise in driving innovative creative solutions is already yielding significant results in our initial collaborations with clients, and this acquisition will further enhance Infosys’ capabilities in this space,” said Ravi Kumar S, president & deputy COO, Infosys.

Wongdoody Founder and Chairman, Tracy Wong added, “Joining forces with Infosys gives us the power to implement our creativity in ways that weren’t possible before. Brand experiences, powered and backed by Infosys’ digital and technological might, can change the trajectory of our clients’ businesses and revolutionize how customers experience their brands. It’s a great honor for us to complete a true end-to end Infosys engagement offering.”