HPCL joins hands with Tata Motors to launch co-branded diesel exhaust fuel

Public sector oil marketing firm HPCL on Wednesday (March 5) has joined hands with Tata Motors to launch a co-branded diesel exhaust fuel 'Genuine DEF'.

The co-branded diesel exhaust fuel will be sold at 23,000 Hindustan Petroleum Corporation Limited (HPCL) gasoline stations across India, as well as more than 2,000 Tata Motors approved retailers.

The high quality Diesel Exhaust Fluid (DEF) solution will drive optimal vehicle performance, boost drivetrain efficiency, and extend the vehicle's longevity.

"Our partnership with Tata Motors for co-branded Diesel Exhaust Fluid is a significant step toward reducing emissions and supporting cleaner transportation solutions," said Amit Garg, Director of marketing at HPCL.

An essential component for modern 856-compliant diesel vehicles, DEF helps in reducing harmful emissions by breaking down potentially harmful nitrogen into safer and cleaner nitrogen and water.

By using the co-branded Genuine DEF, Tata Motors customers can conveniently enhance vehicle efficiency, while ensuring compliance of emission and environmental norms, HPCL said.

"... Our co-branded Genuine Diesel Exhaust Fluid ensures that Tata Motors customers can access it now even more easily across the country, and achieve optimal performance, while complying with highest environmental standards," said Girish Wagh, Executive Director at Tata Motors.

With inputs from agencies