How Reliance Jio set off Jio Juice trend on April Fool's Day
Reliance Jio: How many times you were embarrassed carrying bulky power banks stuffed in your pocket into a meeting. Today, while Jio has made data abundant, the only thing that limits your digital life is your phone’s battery life. But, what if your phone never runs out of juice?
Reliance Jio is known for making irresistible internet data plans that are virtually free and phones that cost next to nothing, but today it managed to spark a a Net frenzy that was totally different. Well, this company statement is all that you need to read to get up to speed:
"How many times has it happened that you left home in the morning only to realize that you are low on battery? How many times you couldn't complete a juicy gossip on a call because your phone ran out of battery midway? And how many times you have faked it saying you are ‘low on battery’ to avoid someone? How many times your long journey became boring because your phone battery died before the climax of the movie? How many times you have asked strangers if they have a charger, running from one plug point to another just to see if your crush has liked your profile pic? How many times you were embarrassed carrying bulky power banks stuffed in your pocket into a meeting. Today, while Jio has made data abundant, the only thing that limits your digital life is your phone’s battery life. But, what if your phone never runs out of juice?
Some forward Companies who played great April Fools’ day prank
- Virgin Atlantic
- BBC – Penguins Flying
Jio to be the First Indian brand - #JioJuice
Tech companies are not boring companies. They have a great sense of humour.
Jio, The boldest brand in India
Since the launch of Jio, myths and rumours are constant companion of the brand. This time Jio played a prank on April Fool’s Day with the soon launch of “JioJuice” and took the myths and rumour head-on by playing April Fool’s Day prank.
Earlier, on Valentine’s Day, Jio nudged the competition by wishing them Happy V Day.
Did you get it? Well, no matter. What was important was the fact that tends of thousands of people started searching for Jio Juice on Google. Great way to start the new fiscal on first day of April.