Hotel firms mull ‘conversion-friendly’ brands for growth

Homegrown and international hotel chains are now looking at ‘conversion-friendly brands’ as opposed pure conversion that involves taking over a standalone or a bouquet of branded hotels and renaming them with one of their existing brands, which is time-consuming and may involve a lot of capital investment

Hotel firms mull ‘conversion-friendly’ brands for growth
British multinational hotels company InterContinental Hotels Group PLC (IHG) is working on such a brand to speed up its portfolio in India and globally. Indian firm Lemon Tree Hotels. Image source: Company website

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