Flipkart launches 'Flipkart Pay' to revolutionise financial and payment services ahead of festive season

Flipkart has consolidated its financial and payment offerings under a new platform called 'Flipkart Pay.' This update is timed ahead of the festive season to enhance customer engagement and streamline the payment experience.

With the tagline 'Flipkart Pay - Pay, Save & Earn,' the platform integrates various services, including Flipkart UPI, recharges and bill payments, Flipkart Pay Later, the Flipkart Axis Bank co-branded credit card, insurance, gift cards, and EMIs.

Since entering the fintech market in 2013 with gift cards, Flipkart has expanded its financial products. The Flipkart Axis Bank co-branded credit card, launched later, now has over 4 million users. It is popular for its rewards and savings benefits.

'Flipkart Pay Later' offers flexible payment options through EMIs and the platform has further expanded to include insurance and a broader range of recharges and bill payments. These additions strengthen Flipkart's position in the financial services industry, providing a convenient and hassle-free payment solution for millions of users.

Flipkart Pay represents a new vision for the company's payments and fintech products, aiming to make online transactions easier, faster and more secure. The platform is designed to enhance the shopping experience, allowing customers to fully utilize Flipkart's range of offerings ahead of the festive season.