Facebook bringing new interactive ad solutions to help advertisers engage their consumers in new ways

Facebook is rolling out a suite of new interactive ad solutions, including 'Poll ads', Augmented Reality (AR) ads, Instagram poll stickers for Stories ads and 'Brand Playables', the company announced on Friday. According to the social networking giant, this suite of interactive ads can help advertisers to engage with their consumers in new ways during the festive season.

"At Facebook, we build for people first. This means our products, services, and ad solutions have evolved to meet people's growing desire to engage and participate in ideas." "This is also a key reason why they have delivered consistent business results for our advertisers, large and small," Sandeep Bhushan, Director and Head of Global Marketing Solutions (GMS), at Facebook India, said in a statement.

Brands and people are now becoming more intertwined and it's changing digital advertising from a one-way push communication to an ongoing dialogue powered by creativity.

TRENDING NOW

Donald Trump found liable for fraud in New York civil case

Anil Singhvi strategy September 27: Important levels to track in Nifty, Nifty Bank today

Hollywood writers strike officially ends after 148 days

India Vs Australia LIVE Score, 3rd ODI Match Updates, IND VS AUS live Scorecard: Rohit Sharma's men eye clean sweep against struggling Aussies at Rajkot

Dilip Shanghvi terminates investor agreement with Suzlon

Birla Estate sells 556 housing units in Bengaluru for about Rs 500 crore

Signature Global, Sai Silks IPOs Listing LIVE Update: Shares to debut at bourses shortly

India among most competitive aviation markets in world, says IndiGo CEO Pieter Elbers

FIRST TRADE: Sensex down over 100 pts, Nifty below 19,650; Vedanta down over 4%

Systematic Investment Plan: How an NRI can invest in SIPs in India

Traders' Diary: Buy, sell or hold strategy on Nykaa, SBI Life, Wipro, DMart, Bata, over a dozen other stocks today

Big update for demat account holders: Sebi extends deadline to add nominees to this date

Gold and Silver price today (September 27, 2023): Precious metals trade under pressure amid strong US yields; Gold holds Rs 58,300 level

Home Loan: These banks are offering the lowest interest rates on housing loans

Nomura upgrades India's rating from 'Neutral' to 'Overweight'

Watch Zee Business Live TV

"This behaviour is unfolding across our family of apps. Already, 60 per cent of businesses on Instagram use an interactive element such as @mention, hashtag or poll sticker, in stories every month. What started with exploring new things on mobile has morphed into vast and varied conversations that welcome people's participation and will eventually immerse them into shared experiences," said May Seow, APAC Creative Strategy Lead, the Creative Shop at Facebook.