Digestive Biscuit dispute: ITC filed case against Britannia
ITC's sunfeast farmlite digestive packaging claims 'No added sugar, maida' and that it contains 'fibre'. While Britannia's NutriChoice Digestive too has similar branding slogans which says '0 per cent added sugar, maida' and contains 'high fibre'. These two products are priced also at same price.
ITC finally announced that it has filed a suit against Britannia before Delhi High Court. Photo: Official Website