Cinépolis customises for kids! Launches Cinépolis Junior with 10-screen megaplex in Bengaluru
The 10-screen megaplex dazzles with innovative technology, unique design and excellent services in addition to India’s first Cinépolis Junior.
In a bid to cater to the kids coming to the cine theatre, Cinépolis announced the launch of its 10-screen megaplex in Forum Shantiniketan, Bengaluru with the focus on aggressive expansion backed by the strategic move of opening multiplexes at prime locations; the launch of the iconic Cinépolis Forum Shantiniketan will further strengthen its positioning in the premium megaplex industry. This launch marks a moment for the brand as they introduce the first Cinépolis Junior in India. The specially designed Audi offers kids a space to enjoy the magic of movies in an environment that caters to their needs. The playful Audi offers fun seating options with designated play area which allows them to enjoy 15 minutes of playtime before every show.
Speaking on this occasion Javier Sotomayor, Managing Director, Cinépolis Asia said “Opening a megaplex in a prime location in Bengaluru is a vital step in our expansion strategy and reaffirms our commitment towards building our India growth story. In a first for Cinépolis in India, we are introducing a kids’ auditorium, Cinépolis Junior along with other globally acclaimed disruptive technologies like IMAX, 4DX, RealD 3D and Dolby Atmos. This brings us a step closer to achieving our vision of being the leader and setting new benchmarks in the cinema exhibition industry.”
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Elaborating upon the offering by the Cinépolis for kids Devang Sampat, Director – Strategic Initiatives, Cinépolis India said, “We are excited to launch Cinépolis Forum Shantiniketan as it brings the ultimate cinema viewing experience to Bengaluru. Right from the unique concept of Cinépolis Junior for a fun family experience with kids to technology innovations like IMAX and 4DX for the tech enthusiasts, the multiplex offers something for everyone. Our in-house café, Coffee Tree has a range of gourmet food offerings that will delight the foodies. Our customers can also sign up for our unique membership program, Club Cinépolis to avail exclusive offers, meet and greet with movie stars and other benefits. Cinépolis Shantiniketan is a true flagship property for us and we envisage an average of 20,000 patrons to visit the cinema weekly."
Suresh Singaravelu, Executive Director – Retail, Hospitality and Business Expansion, Prestige Group said, “Located at one of the most prime locations in Bengaluru, we aspire to bring the best and most enhanced cinematic experience to our patrons. We are proud to partner with a global multiplex brand like Cinépolis, which is well known for providing world-class entertainment to movie-lovers. I am confident that Cinépolis Forum Shantiniketan will draw huge footfall to the mall with its interesting lineup of concepts like Cinépolis Junior, IMAX, 4DX and RealD 3D. ”
The IMAX screen is designed to offer patrons an immersive movie experience that draws you close to reality. The cinematic experience is further elevated by 4DX, which is considered to be the biggest innovation in cinematic technology to date as it provides the largest number of multisensory effects among 4D cinema brands. Additionally, Dolby Atmos delivers moving audio that flows all around you with breathtaking realism. The integration of the best technology available globally, warrants revolutionizing the movie-going experience.
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