LIVE TV
ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Budget 2021
  • Personal Finance
    • PPF
    • Mutual Funds
    • Income tax
    • EPFO
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
    • SIP calculator
    • SWP Calculator
    • MF Returns Calculator
    • Lumpsum Calculator
  • India
    • Companies
    • Property
    • Startups
    • Uidai
  • Economy
    • Aviation
  • Tech
    • Mobiles
    • Apps
  • Auto
    • Cars
    • Bikes
  • Markets
    • Commodities
    • Currency
  • Jobs
  • Indian Railways
  • World
    • Economy
    • Politics
    • Markets
  • videos
  • photos
  • Authors
  • More ...
    • VIDEOS
    • PHOTOS
Read in App
Business News » Companies News

Baba Ramdev’s Patanjali noodles fail to put a dent in Maggi sales

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
Baba Ramdev’s Patanjali noodles fail to put a dent in Maggi sales
The survey revealed that Indian consumers will still choose Nestle’s Maggi over Patanjali noodles. Image Source: Official website/ File photo
Updated: Mon, Nov 14, 2016
02:36 pm
Mumbai, ZeeBiz WebDesk
RELATED NEWS
Maggi back as market leader; Nestle India net soars two-fold Maggi back as market leader; Nestle India net soars two-fold
Nestle partners with Mahindra; changes packaging of Maggi, others Nestle partners with Mahindra; changes packaging of Maggi, others
Nestle says Maggi sales in India on the rise Nestle says Maggi sales in India on the rise
Patanjali dethrones Hindustan Unilever; LG most attractive brand in India Patanjali dethrones Hindustan Unilever; LG most attractive brand in India
8 out of 10 are Baba Ramdev Patanjali's repeat customers 8 out of 10 are Baba Ramdev Patanjali's repeat customers

In almost all consumer goods segment, Baba Ramdev’s Patanjali have been taking the reins except for one.

Patanjali products have been gaining importance with 8 out of 10 customers going back for more owing to its natural positioning and significant importance in comparison to Hindustan Unilever, Abneesh Roy, Tanmay Sharma and Alok Shah, analysts of Edelweiss said on October 25.

Also Read: 8 out of 10 are Baba Ramdev Patanjali's repeat customers

“Natural positioning and attractive pricing have helped Patanjali wrest market share from players like Dabur, Colgate, HUL,” the report added.

The company’s ‘Dant Kanti’ toothpaste emerged as the most popular product with 72% users and Pantajali biscuits (57%), Kesh Kanti shampoo (52%) and soap (46%) followed being the most in demand.

But the feared Patanjali brand with its natural positioning in the markets has not been able to make a dent in the once tainted name of Maggi’s two-minute noodles.

The survey revealed that Indian consumers will still choose Nestle’s Maggi over Patanjali noodles.

“Every brand seeks to define its competitiveness given its intrinsic strengths, its appeal and the price-value relationship it seeks to define. Every competitor energizes the market,” a Nestle Spokesperson told Zeebiz.

Maggi continued to gain market share which boosted Nestle India’s net profits for the quarter ended September 30, which increased 117.25% from Rs 124 crore to Rs 269.39 crore.

Asked the company’s strategy to deal with Patanjali noodles to which Nestle spokesperson replied, “The question in a highly competitive environment is, what kind of sustainable strategies are going to work for us, as a company. Hence driving penetration, innovating and renovating and catering to the varied consumers where there are many India’s within India are intrinsic to the way we do business in our country.”

The ban on Maggi was imposed after the Food Safety and Standards Authority of India (FSSAI) found that the instant two-minute noodles contained excessive quantities of lead and flavour enhancer monosodium glutamate.

"The (Maggi) brand was clinically dead in June 2015 when the crisis happened but at the same time, I am happy to say that today, it is knocking at 60% market share and we are back to leadership," Chairman and Managing Director Suresh Narayanan told PTI.

“After the re-launch, we have seen a strong progress as per our expectation. We have recently launched new variants and they have been well received. The phenomenal return of Maggi Noodles and the response it has received thereafter is testimony to the love and faith that our consumers have in their favourite noodles,” Nestle spokesperson said.

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
Nestle IndiaMaggi noodlesPatanjali noodlesBaba RamdevHindustan Unilever (HUL)ColgateMaggi MarketshareMaggi banMaggi Hot heads
RELATED NEWS
Maggi back as market leader; Nestle India net soars two-fold Maggi back as market leader; Nestle India net soars two-fold
Nestle partners with Mahindra; changes packaging of Maggi, others Nestle partners with Mahindra; changes packaging of Maggi, others
Nestle says Maggi sales in India on the rise Nestle says Maggi sales in India on the rise
Patanjali dethrones Hindustan Unilever; LG most attractive brand in India Patanjali dethrones Hindustan Unilever; LG most attractive brand in India
8 out of 10 are Baba Ramdev Patanjali's repeat customers 8 out of 10 are Baba Ramdev Patanjali's repeat customers

LATEST NEWS

LPG cylinder price, Rs 2,000 cash note, petrol, diesel prices to this SBI norm - 6 rules that changed from today - March 1, 2021

PM Modi receives his 1st Covid vaccine dose at AIIMS

Gland Pharma share price: Sharekhan initiates Buy recommendation - price target of Rs 3040

Ashok Leyland share price: Sharekhan revises price target of Rs 151 on Ashok Leyland

Rakesh Jhunjhunwala stock: This Big Bull holding gets a target hike I Details here

Jason Sudeikis wins his first-ever Golden Globe

Sovereign Gold Bonds Latest News: Looking for cheaper Gold? Here is your opportunity? Know here how to OPTIMISE gains

Yes Bank Share price today: Technical and Fundamental Analysis I Investec cuts target price to Rs 19

Tech analysis on Big Bull Rakesh Jhunjhunwala stocks: Tata Motors, Titan, Lupin and Escorts

Stocks in Focus on March 1: IOC, Tata Motors, KEC International, RailTel Corporation to Bharti Airtel; here are the 5 Newsmakers of the Day

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
Copyright © Zee Media Corporation Ltd. All rights reserved