ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Budget 2023
  • Adani Saga
  • Markets
    • Stocks
    • Global Markets
    • IPO
    • Companies
    • Currency
    • Commodities
  • My Money
  • Calculators
    • Income Tax Calculator
    • Home Loan/EMI Calculator
    • Mutual Fund Returns Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • SIP calculator
    • Lumpsum Calculator
    • SWP Calculator
  • Videos
    • M Se Market
    • Jeb Zindagi Zaroorat
    • Light Camera Stocks
    • Tech Takes
    • Big Bulls Ka Nishana
    • Paisa Wasool
    • Commodity Ke MrityunjayMantra
    • The Right Property Show
  • Economy & Infra
    • Policy & Initiatives
    • Agriculture
    • Telecom
    • Aviation
    • Railways
    • Retail
    • Roadways
    • World Economy
  • Exclusive
    • Wealth Guide
    • Interviews
  • Auto
    • Cars
    • Bikes
    • Electric Vehicle
    • Commercial Vehicles
  • Tech
    • Mobiles
    • Gadgets
    • Reviews
    • Tips and Tricks
    • Apps
  • Real Estate
    • Home Buyers
    • Builders
  • Axis MF
  • Trending
    • Entertainment
    • Politics
    • Lifestyle
    • Travel
    • Sports
    • Viral
    • Education
    • Jobs
Read in App
Business News » Companies News

Apple revamps computer line with new MacBook Pro, adds touch screen keys

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
Apple revamps computer line with new MacBook Pro, adds touch screen keys
Apple CEO, Tim Cook speaks during an Apple media event in Cupertino. Image Source: Reuters

Apple Inc unveiled a revamped MacBook Pro on Thursday, adding a fingerprint reader, replacing function keys with a small touch screen and slimming down the ageing workhorse of its computer notebook line.

Customers will be able to open up the new notebook with Touch ID, the fingerprint reader also on iPhones, and customize the touch screen bar of keys.


Phil Schiller, senior vice president of worldwide marketing at Apple.

The Mac line accounted for about 11 % of Apple sales in the just-finished fiscal year, with the number of machines sold down by 10 % to 18.5 million. Apple said that was in line with an overall market decline, but analysts and investors have said Apple needs to restart growth.

"What they really need to do is get people buying Macs again, instead of upgrading old ones. They haven`t had a new, powerful MacBook Pro in a while and the MacBook Air is getting old," said Jan Dawson of Jackdaw Research, ahead of the event.

Shares of Apple were down about half a % in afternoon trading in New York.

Bob O`Donnell, president of TECHnalysis Research LLC, said before the Mac announcement that the market believes focus on the iPhone means Apple has "almost given up on Macs," which has led to losing market share to other personal computers. 

"It`ll be good to have Apple keep themselves relevant" with new Macs, he said. "Though many had written the category off, it`s fascinating to see both Microsoft and Apple make big PC-related announcements this week. It clearly shows the relevance that computers still have."

Microsoft Corp on Wednesday unveiled its first-ever desktop and a revamped Surface Book laptop.

(Reporting by Deborah M. Todd and Julia Love; Writing by Peter Henderson; Editing by Lisa Shumaker and Bill Rigby)

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
AppleITTim CookApple MacBookMacbook Protouch screen keysiPhoneiPhone 7
Written By: Reuters
Updated: Fri, Oct 28, 2016
11:36 am
Reuters
RELATED NEWS
iPhone 15 Pro Max: Apple to use 2,500 nits display panel from Samsung iPhone 15 Pro Max: Apple to use 2,500 nits display panel from Samsung
Apple iPhone 14 Models Price Cut: iPhone 14 Pro available at 10.6% discount - Check latest price Apple iPhone 14 Models Price Cut: iPhone 14 Pro available at 10.6% discount - Check latest price
Apple crosses 2 billion active devices, sets all-time sales record in India | Here's what Tim Cook has to say on retail store Apple crosses 2 billion active devices, sets all-time sales record in India | Here's what Tim Cook has to say on retail store
Redington Q3 results: Company records standalone Q3 net at Rs 141.38 crore Redington Q3 results: Company records standalone Q3 net at Rs 141.38 crore
Apple Users Alert! People using THESE iPhones, iPads could be at risk - Check Complete List Apple Users Alert! People using THESE iPhones, iPads could be at risk - Check Complete List

LATEST NEWS

Gold Price Today (February 8): Yellow metal gains as US dollar retreats on Powell's less-hawkish stance - Check rate in Delhi, Mumbai and other cities

Home, personal loan EMIs set to rise as RBI hikes repo rate for 6th in a row - Here's the math behind it

Petrol-Diesel Prices Today February 8: Check the latest fuel rates in Delhi, Bengaluru, Mumbai, Chennai and Noida

Top Gainers & Losers: Bajaj Finance, Wipro lead rally; L&T cracks nearly 2% - Check target price

US Stock Market: S&P 500, Dow Jones jump 1%, Nasdaq 2% as Wall Street bulls digest Fed Chair remarks

RBI MPC: Central bank projects inflation to fall to 5.3% in FY24

iPhone 15 Pro Max: Apple to use 2,500 nits display panel from Samsung

Q3 Results 2023: SKF India net jumps 31%, Trent PAT at Rs 154.81 crore; Shree Cement profit falls 41%

Weekly expiry, Q3 Results, global market action among triggers that may impact Sensex, Nifty movement on Thursday

Citroën E-C3 unveiled in India: Check range, features, specifications, charging, warranty details and more

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
© 2023. India Dot Com Private Limited. All Rights Reserved.
LIVE TV