Amazon Prime Day Sale stopped in India due to surging Covid 19 cases

Considering the seriousness of the second wave of the coronavirus pandemic in India, Amazon.com Inc has paused its annual Prime Day sale in the country, a company spokeswoman said on Friday.

India recorded more than 4.01 lakh Covid-19 cases and 4,187 fatalities, highest so far, in the last 24 hours as hospitals continue to struggle with bed and medical oxygen shortage.

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As per a report by Reuters, along with several Indian firms, Amazon and Google have also jumped in to help India by pitching in with everything from airlifts of medical equipment and funding pledges to making medical oxygen.

Amazon's planning to pause its Prime Day event in India was first reported by CNBC early on Friday.

The event which is offered only to members by Amazon is typically held in the month of July to boost sales. The discounts are a key way Amazon markets Prime, a fast-shipping and media-streaming service that incentivizes subscribers to do more shopping on Amazon.