Amazon gets ahead of Flipkart, Snapdeal in festive sales

Amazon gained the highest overall traffic in the festive e-commerce sales between October 1-6. At its peak Amazon's Great Indian Festival received 14.7 million visitors on the first day itself, which was October 1.

The average daily visits for Amazon during the festive sales period was 12.8 million, with visitors spending an average 9.4 minutes on the site and with 13 pages per visit, according data from Blueocean Market Intelligence. This shows an early mover advantage for Amazon, as Snapdeal and Flipkart started their sales a day later on October 2.

Flipkart received 9.1 million average daily visits, with people spending 9 minutes per visit and averaging 10 page per visit. Snapdeal, on the other hand, got much lower page visits in comparison to its two competitors. It received only 3.7 million average daily visits, 7 million average duration and 6 pages per visit.

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However, in terms of social media conversation Flipkart's Big Billion Day sale had gained the most as it occupied more than half at 56%. It was followed by Snapdeal's 'Unbox Diwali' occupying 29% of the social conversations and Amazon with 15% of the social conversation.

Flipkart led the overall conversations on social, with approximate 21,700 posts, followed by Snapdeal with 11,200 posts and Amazon with only 5,700 posts.

A majority of the users were from Delhi which around 35%, followed by 25% from Mumbai and 6% from Chennai, said the report.

The social conversation primarily revolved around 4 key themes ie, availability of products, promotions and offers, website experience, customer service and fulfillment.

The #BigBillionDays got the maximum of 162.3 million impressions, followed by #unboxdiwalisale.