All Things Baby secures Rs 30 crore in Series A funding

All Things Baby, a baby care products seller has raised Rs 30 crore from investors Richa Choksi and Inoventures in its Series A round of funding, according to a company's statement. 

The platform provides Indian parents with high-quality, trusted, and handpicked baby care solutions from some of the world’s leading global and Indian brands.

Over the years, the company claims to have served more than 35,000 families across the country and has been operating profitably for the last five years, and they are the exclusive distributor of over 25 iconic global baby brands in India. 

Manish Choksi, chief investment officer of Inoventures, said, “All Things Baby’s strong leadership, unique approach, and scalable model make it a standout player in India’s parenting market. We are thrilled to support their vision and look forward to being part of their journey as they continue to innovate and grow.”

All Things Baby was founded in 2016 by Tejal Bajla and Akshay Jalan.

The company plans to use its first external funding to accelerate ATB’s expansion across key business areas, including broadening its product range, expanding its international brand portfolio, strengthening its distribution network, and scaling its omnichannel presence by launching exclusive experiential retail stores across leading metro cities in the country. 

Commenting on the fundraising, Bajla said, “My mission has always been to build a brand that resonates with modern parents—one that combines trust, aesthetics, and innovation."

She further said, "We are excited to welcome Inoventures and Richa Choksi as investors at ATB. Their deep expertise and extensive network will be crucial in enhancing our growth strategy."