Adidas unveils ULTRABOOST 21, a fresh update of the brand’s most successful ever running franchise

A team of leading Adidas designers and product developers worked closely with the Adidas running community and testers to create the new silhouette, which re-imagines the original ULTRABOOST to deliver a bold new design combined with the latest in performance technology.
 
The core development in ULTRABOOST 21 is the redesign of the shoe’s torsion system. The new adidas LEP (‘Linear Energy Push’) provides a 15% increase in forefoot bending stiffness for a more responsive stride. This works alongside adidas’ proprietary midsole BOOST technology, which packs in 6% more BOOST through an exaggerated heel curve, providing runners with incredible energy return and comfort in every step.

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PRIMEKNIT+ – a more precise knit designed and forged for incredible support and enhanced movement, combining pure comfort with lightweight performance.

Sustainable Support – Upper made with PRIMEBLUE, a high-performance recycled material containing at least 50% Parley Ocean Plastic, reinforcing the adidas 2015 brand commitment to sustainability.
  
The adidas ULTRABOOST 21 will be available at an MRP of Rs 17999. With the launch of ULTRABOOST 21 the brand has announced – the 'Hi Energy Challenge' - a unique energy return challenge to inspire people to not just have the intent but turn them into actions.
 
The Hi-Energy Challenge will be supported by adidas India athletes like Rohit Sharma, Hima Das, Manpreet Singh, Mirabai Chanu among others who shall host sessions and live chats on the adidas’ India Instagram handle sharing their plans and goals for 2021.
 
Adidas has gone a step further to motivate consumers by addressing a wider purpose through this challenge by collaborating with the Indian Track Foundation. The brand has pledged to support the foundation through a unique proposition, where for every active minute clocked on the adidas running app, adidas shall enable product support of an equivalent amount to the young athletes of the Indian Track Foundation and help them in their endeavour to become the next wave of great Indian Olympians. The active minutes can be achieved by running, virtual running, using the treadmill and walking. The ADIDAS RUNNERS COMMUNITY will be the catalyst throughout the challenge. They will spread awareness, knowledge, support and help to participants individually to complete the task.