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Orchids The International School, one of India’s reputed K12 school chains, is collaborating with the Times of India Parenting to launch their new initiative, 'Parentology'. The initiative supports a new generation of parents by sharing simple, useful, and practical, parenting tips that work in everyday life. Parenting is an everyday job without a pause; this initiative will guide parents with real and practical advice that eases the job of parenting a little. Parentology campaign is a child-focused philosophy of Orchids International School, a name known for its modern and practical teaching approach, and aims to nurture kids in every possible way. Their approach includes emotional, academic, creative growth and critical thinking. The partnership with Times of India Parenting brings the knowledge and perspective of an educator and child-oriented storytelling to a nationwide audience. All these empower the school as well and put it in a position of a next-generation education leader. Talking about the initiative, Naresh Ramamurthy, National Academic Head at Orchids The International School, said that changing times and an abundance of wrong information available online have made things difficult and challenging for the new generation of parents. He further explained that the majority of parents are turning to AI for summarising advice available online on parenting, but at the same time, guidance from the real experts, educators, and professionals can be a lifesaver. This initiative, in partnership with Times of India Parenting, is launched with the sole intention to reach more new-generation parents across the country. At the time, which is dominated largely by the digital world, parents look for reliable and trustworthy guidance, real parents’ stories, and helpful tips online to raise upcoming kids instilled with confidence. Parentology intends to become an ideal platform for all-inclusive parenting support. Disclaimer: This article is from the Brand Desk. User discretion is advised.