D2C lab diamond brand Zuvelio Achieves Rs 50 lakh monthly revenue

Zuvelio, a direct-to-consumer (D2C) Indian startup based out of Jaipur, Rajasthan. The brand specialises in lab-grown diamonds and functions as a ring-focused jewellery brand company. In February 2026, Zuvelio crossed Rs 50 lakh ($60,000) in monthly revenue. The company was founded in November 2022 and has since grown significantly in the lab-grown diamond segment, offering its services to a global customer base across the US, Canada, the UK, and India. Currently, Zuvelio projects closing the 2025-26 financial year with earned in revenue of over Rs.5 crore.

As a bootstrapped business, founded by two brothers, Jayant Soni and Jitender Soni, Zuvelio has since become a profitable brand in just four years of business. The secret to Zuvelio’s growth is its focused strategy. Instead of becoming the brand that specialises in all things lab-grown diamond, Zuvelio focuses on simplifying the ring-buying experience for its customers with its digital-first model.

Whether it is engagement rings, wedding rings, or milestone rings, Zuvelio helps its customers make buying decisions for engagement and wedding rings easier. The idea behind Zuvelio came when the founders saw a massive gap in the market where buyers feel overwhelmed when buying high-value jewellery without proper guidance. The founders of Zuvelio have a very clear mission statement: “Rings should be built for real life, not just the display, and buying a ring should feel confident, and not confusing.”

This mission statement has helped the brand grow from just two founders to a team of 35 members today. Zuvelio’s specialisation and personalised engagement rings, wedding bands, and customized jewellery pieces have found a place in both the domestic and international jewellery market.

Zuvelio’s design philosophy revolves around blending modern, vintage, and Art Deco influences in a cohesive and practical design language. Each piece manufactured by the brand is built for durability and everyday wearability. This ensures the custom pieces you get from Zuvelio are not just for the lockboxes; they’re meant to be worn and used without fear.

The growth of Zuvelio is powered by its digital-first approach, which allows users to browse, customise, and order rings online. However, to help the brand grow further and to improve brand recognition in the domestic market, Zuvelio is planning offline expansion in 2026. This would be made possible through offline retail touchpoints where buyers can visit to try and test the designs in-hand while also being able to check the durability of each ring.

The offline expansion and e-commerce growth strategy is highlighted by Zuvelio’s goal to generate more than ₹10 crores in annual revenue in Financial Year 2026-27. Alongside its revenue goals, Zuvelio also wants to become the most trusted global authority for rings. The world of jewellery has grown to love lab-grown diamonds over the last few years. Zuvelio is perfectly positioned globally to meet customer requirements, and it stands out as a success today thanks to its customized and personalised product strategies.

For more information about Zuvelio kindly connect: https://www.zuvelio.com

Disclaimer: This article is from the Brand Desk. User discretion is advised.