Uigo: Transforming children's cycling with personalised, safe and sustainable rides

Mumbai (Maharashtra) [India], February 6: UiGo, a dedicated children-focused bicycle vertical under eBikeGo, is on a mission to make cycling more fun and engaging for kids aged 3 to 15. While traditional bicycles have always been a part of growing up, this new vertical takes it further by offering customizable, eco-friendly, and exciting mobility solutions designed to match the energy and curiosity of young riders. Aligning with eBikeGo’s vision for sustainable and innovative transportation, it blends modern design, safety, and interactive features to create a riding experience that is both enjoyable and reliable, giving kids more freedom to explore while ensuring parents' peace of mind.

UiGo, the innovative children-focused bicycle brand under the eBikeGo Group (EBG), is on a mission to redefine cycling for kids aged 3 to 15. Recognising the need for engaging, customisable, and eco-friendly mobility options, UiGo offers an exciting range of bicycles that make riding a fun, safe, and empowering experience for young cyclists while ensuring peace of mind for parents.

The UiGo Vision UiGo aspires to inspire a new generation of young cyclists by combining creativity, independence, and sustainability in its products. With a vision to promote active, eco-friendly living, UiGo aims to be the go-to bicycle brand for young adventurers who value individuality and exploration.

Innovative product offerings UiGo’s diverse range of bicycles caters to varying needs and lifestyles:

• Electric bicycles: Designed for longer rides and hilly terrains, these bikes feature pedal assistance, making cycling accessible and fun for kids.
• Folding bicycles: Perfect for urban environments, these compact and lightweight bikes are easy to carry and store.
• Regular bicycles: Classic models with customizable options, ideal for local rides and everyday adventures.
• Safety accessories: Helmets, knee pads, and other gear to ensure maximum protection for kids.

What sets UiGo apart UiGo stands out in the competitive children’s bicycle market by focusing on the following unique selling points:

• Gamified customization platform: Kids can design their bicycles by selecting colours, accessories, and features, ensuring every UiGo bike is as unique as its rider.
• Eco-friendly options: UiGo encourages sustainable commuting habits by offering electric and folding bicycles that reduce carbon footprints.
• Buyback and upgrade programme: Families can trade in older bicycles for newer models or upgraded features, making UiGo a cost-effective and sustainable choice.
• Durability and safety: With high-quality materials and kid-friendly ergonomics, UiGo bikes are built to last and provide a safe riding experience.

A commitment to core values UiGo’s mission is rooted in its unwavering commitment to:

• Creativity and customization: Empowering children to express their individuality through personalised bicycles.
• Safety first: Prioritizing high safety standards in design and construction.
• Sustainability: Promoting eco-conscious habits from an early age.
• Quality craftsmanship: Delivering durable, premium-quality bicycles that withstand active use.
• Looking ahead: As UiGo continues to grow, the brand has set its sights on several exciting goals:
• Global expansion: Launching UiGo bicycles in international markets with a strong cycling culture.
• Advanced safety features: Developing technologies such as automatic lights and GPS tracking to enhance safety.
• Community engagement: Partnering with schools and local communities to promote safe cycling and sustainable commuting.
• Digital ecosystem: Launching a UiGo mobile app to help young riders track their adventures, share experiences, and participate in cycling challenges.

Brand identity and tagline UiGo embodies the spirit of adventure, creativity, and independence. With a focus on customization and eco-friendly living, UiGo aims to create a meaningful connection with kids and parents alike. The brand’s tagline, “Ride Your Way, Play Your Way,” captures the essence of a fun, personalized, and responsible cycling experience.

About UiGo

UiGo, a children-centric bicycle brand under the EBG Group, is committed to crafting high-quality, customisable bicycles that turn riding into a fun, safe, and empowering experience for kids aged 3 to 15. UiGo blends safety, style, and innovation, enabling kids to design their unique bicycles while giving parents the assurance of unmatched quality and durability. Dedicated to innovation and sustainability, UiGo empowers children to explore their world with bicycles that are not only fun and stylish but also encourage eco-conscious habits from an early age. For more information, please visit https://uigo.in/

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