Feline Spirits: India’s fastest tech-driven alco-bev startup, backed by $3 million in funding

New Delhi [India], February 11: India’s alco-bev landscape is undergoing a shake-up, and leading the charge is Feline Spirits, a tech-driven liquor brand that’s scaling at breakneck speed. Operating in 10 markets and backed by $3 million in funding—with recent investments from Inflection Point Ventures, IIM alumni, and HNIs, Feline Spirits is challenging legacy players like Smirnoff, Blenders Pride, and Royal Stag. Feline Spirits is leveraging technology and market insights to build a formidable presence in India’s competitive liquor sector.

At the heart of its success is an aggressive product innovation and expansion strategy. Founded by Prabhat Sharma and Rohit Saxena, the company’s portfolio boasts High Stakes Crafted Whisky, Off Limits Crafted Vodka, Fierce XO Premium Brandy, and Silver Crest Premium Vodka with a range of flavours. With a clear mission to offer handcrafted liquor in premium packaging at affordable pricing, Feline Spirits is capturing the attention of young consumers who are seeking exciting and modern options.

Betting Big on Nine Lives Whisky

Adding to its momentum, the company is gearing up to launch Nine Lives Premium Whisky, a semi-premium offering designed for a growing market of whisky enthusiasts who value both craftsmanship and affordability. The move comes as part of Feline’s long-term strategy to widen its market reach and cater to a growing segment of aspirational consumers.

Scaling Up: From Rs 4.5 Crore to Rs 12 Crore Monthly Revenue

Feline Spirits’ growth story is just beginning. With an average monthly gross revenue of Rs 4.5 crore, the company is setting its sights on Rs 12 crore in monthly revenue from April 2025—a target fueled by:

• Expanding its state-wise footprint
• Strengthening distribution networks
• Increasing brand visibility through retail and digital marketing

Its approach combines diverse, handcrafted product offerings, efficient supply chain management, and deep consumer insights to create a strong market presence.

Reshaping India’s Alco-Bev Industry

Unlike traditional liquor brands, Feline Spirits isn’t just selling alcohol— it is building a strong and sustainable company. With licenses to operate in 10 markets and a team that blends industry veterans and dynamic young professionals, the company is poised to redefine the premium and semi-premium segments in India’s evolving alco-bev landscape.

As consumer preferences shift toward premiumisation and craft experiences, Feline Spirits is betting big on innovation, affordability, and a strong retail experience to carve out a strong niche in India’s evolving liquor landscape.

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