The Japanese auto-major has launched the Toyota Yaris in India priced at Rs 8.75 lakh. The carmaker has brought a number of global features that will help the car create a separate space for itself in the eyes of customers in the auto market in India.
The Indian customer wants more than basic features as preferences have been changing over the recent years. Customers want cars as per their specific requirements as much as possible now. The demand for products with advanced technology and additional features in B-segment is quite large. Customers want more luxury, more features more quality, more comfort, and more safety and style and all of that at an affordable price. Check out here how Toyota Yaris will appeal to the Indian buyer.