Mercedes is No. 1 in India, beats BMW, says JD Power

Dec 07, 2018, 11:35 AM IST
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Vehicle sales satisfaction for luxury brands in India: German carmaker Mercedes-Benz has topped sales satisfaction in the luxury vehicles segment followed by rival BMW in India, according to a study by JD Power.

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903- score of Mercedes-Benz that gave it No. 1 spot in India. (Image: www.mercedes-benz.co.in)

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900- score of BMW (Image: www.bmw.in)

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888- score of Audi (Image: www.audi.com)

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28% luxury car buyers shop around for other models before making a purchase decision. (Image: www.mercedes-benz.co.in)

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65% luxury car buyers use the internet as one of their key information sources. (Image: www.mercedes-benz.co.in)

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49% luxury car buyers contact the dealer directly prior to their first physical visit of the dealership. (Image: www.mercedes-benz.co.in)

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52% of these buyers compared prices of the some model across multiple dealerships. (Image: www.mercedes-benz.co.in)

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75% luxury car buyers rely on friends and family as their primary source of information while deciding on brand. (Image: www.mercedes-benz.co.in)

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The study measures overall satisfaction in dealership facility, delivery process, dealer sales consultant, paperwork completion, working out the deal and dealership website. (Image: www.mercedes-benz.co.in)

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