Mercedes is No. 1 in India, beats BMW, says JD Power

ZeeBiz WebTeam | Dec 07, 2018, 11:35 AM IST

Vehicle sales satisfaction for luxury brands in India: German carmaker Mercedes-Benz has topped sales satisfaction in the luxury vehicles segment followed by rival BMW in India, according to a study by JD Power.


903- score of Mercedes-Benz that gave it No. 1 spot in India. (Image:


900- score of BMW (Image:


888- score of Audi (Image:


28% luxury car buyers shop around for other models before making a purchase decision. (Image:


65% luxury car buyers use the internet as one of their key information sources. (Image:


49% luxury car buyers contact the dealer directly prior to their first physical visit of the dealership. (Image:


52% of these buyers compared prices of the some model across multiple dealerships. (Image:


75% luxury car buyers rely on friends and family as their primary source of information while deciding on brand. (Image:


The study measures overall satisfaction in dealership facility, delivery process, dealer sales consultant, paperwork completion, working out the deal and dealership website. (Image: