In Pics! Mercedes-Benz C-Class sedan in India tagged at Rs 55 lakh; know price, features and more

The petrol-powered C 200 is priced at Rs 55 lakh, while the diesel-powered C 220d and 330d have priced at Rs 56 lakh and Rs 61 lakh, respectively.

The company has received more than 1,000 pre-orders for the new fifth-generation C-Class, its highest number for any vehicle in the country, resulting in a waiting period of more than 2-3 months.

"The unprecedented interest level of customers has exceeded our expectations resulting in over 1,000 confirmed bookings for the 'Baby S' even before its launch, making it one of the most anticipated luxury cars to be introduced in the market today.

"It would be our endeavor to deliver these cars to our customers at the earliest," Mercedes-Benz India MD and CEO Martin Schwenk noted.

According to him, the new C-Class is just the beginning of the company's product offensive this year

Ten new products will be launched this year by the company. The company has already launched two products.

"With this launch, our sedan portfolio comprising eight products gets bolstered, underlining the strong preference for luxury sedans. It is encouraging to see the strong emergence of luxury sedans making their distinct mark and we are confident the new C-Class will build on the success story of its predecessors. We forecast significant volume contribution to our portfolio in the coming years with the addition of the all-new C-Class," Schwenk stated.

According to him, the C-Class is one of the company's global bestsellers and features human-centred innovations along with sporty and modern styling.

 

"The car utilises the ISG technology to offer the best of power as well as best-in-class fuel economy. The new C-Class shares the DNA of the flagship S-Class and derives key luxury appointments and packs the latest in technology like NTG 7 infotainment, latest generation of AI powered MBUX, a revolutionary Car to X Communication, making the new C-Class the most advanced C-Class ever in India," Schwenk added.

Compared to the fourth-generation model, this model is 65 mm longer and 10 mm wider. The C 200 is powered by a 1.5-litre gasoline engine, while the C 220d and 330d are powered by 2-litre diesel engines.

 

Elaborating on the business scenario, Mercedes-Benz India Head of Sales and Marketing Santosh Iyer told PTI that the product is being produced locally, and the deliveries have commenced on Tuesday.

He noted that demand remains strong in the market, and the company is well placed to record its best-ever year in terms of sales in the country.

"We sold over 4,000 units in the first quarter...This shows the demand side is very strong and people are also coming ahead to book cars for the festival season, so that they can take delivery during that period. This also shows signs of maturity in the market," Iyer said.

The carmaker expects 2022 to be the best year, bettering its record of 2018, where it sold over 15,500 units, he added.

"We will be able to produce cars even better than pre-COVID times but the demand is even stronger than the pre-COVID. So, in volume terms, qualitative terms, quantitative terms, this should be the best year for us," Iyer said.

On new launches, he noted that the company has committed to introducing ten products this year.

"The C-Class is the second product this year after the Maybach S-Class. There are eight more products to go. One of them will be the locally produced EV, which is the EQS and that we will roll out in the fourth quarter of this year," Iyer added.