Planning to buy pre-owned luxury car? It's now just a click away - Big Boy Toyz ventures into e-booking
With this initiative of transparent e-booking mechanism for auto industry, Big Boy Toyz aims to bring about a major change in the functioning of the auto industry by gearing up their online sales.
This is good news for you if you're among those planning to buy pre-owned luxury cars. India’s 1st pre-owned & multi-brand luxury car showroom Big Boy Toyz (BBT) has ventured into e-booking. With this initiative of transparent e-booking mechanism for auto industry, Big Boy Toyz aims to bring about a major change in the functioning of the auto industry by gearing up their online sales.
"Being an industry stalwart, within the last decade BBT has built a massive consumer loyalty for their brand. This, along with a transparent e-booking mechanism in place, Big Boy Toyz has been able to generate almost 50 % of their overall revenue via online sales," BBT said in a statement.
Having started the operations in 2009, BBT houses over 150 luxury super cars spanning across 24 brands.
Last year BBT clocked an annual sale of Rs 250 crore; this financial year, BBT plans to expand their annual target to Rs 400 crores by selling 500 cars.
Commenting on the e-booking initiative, Jatin Ahuja, Founder of Big Boy Toyz said, “Cruising through our website and our social media pages, consumers are provided with an in-depth insight into the cars we host in our inventories.”
Ahuja added, "I personally felt that a personal connect with the consumers was important in order to convert them to potential customers. The pull strategy for our working gives us more insight as to what exactly the customers are looking for and the sort of response they give".
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