New Maruti Suzuki Swift does a first in India, becomes fastest to ink this record
On the success of the third generation Maruti Suzuki Swift, RS Kalsi, Senior Executive Director, Marketing and Sales, said, “We are excited to share that the iconic Swift has yet again proven that it is the heart throb of Indians by setting a landmark of selling over 1,00,000 units in just 145 days."
After receiving an overwhelming response from customers across regions and age groups, the all-new Maruti Suzuki Swift has become India’s favourite hatchback attaining a milestone of one-lakh unit sales in just 145 days. This is the fastest 100,000 units for any car in India, revealed an official statement.
Since its launch in 2005, cumulatively Maruti Suzuki Swift car has sold over 1.89 million units in India. By sheer coincidence Maruti’s 20 millionth vehicle produced in India was also a Swift.
On the success of the third generation Maruti Suzuki Swift, RS Kalsi, Senior Executive Director, Marketing and Sales, said, “We are excited to share that the iconic Swift has yet again proven that it is the heart throb of Indians by setting a landmark of selling over 1,00,000 units in just 145 days."
Kalsi added, "We would like to thank all those who chose to buy this 3rd Gen Swift, which offers both power packed performance and advanced safety. We are also grateful to our millions of Swift patrons for their continued trust in Brand Swift. This instant connect of new Swift with the customers is delightful for us and we remain committed to bring quality products with superior features in the future as well”.
An internal research report revealed the reason behind success of the new Maruti Swift. It said, "The top reasons that made #AllNewSwift win confidence of customers include new exciting design, enhanced performance, advanced safety features and a strong brand legacy. Built on Suzuki’s innovative 5th generation HEARTECT platform, the all-new Swift has a superior power to weight ratio with an improved acceleration performance."
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"New features such as Smart Play Infotainment with Apple CarPlay/Android Auto/ Mirror Link compatibility and voice recognition are popular with the tech-savvy young customers," it said, while adding that customers have also appreciated the newly added Auto Gear Shift (AGS) technology to the brand.
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